This happens so many times as a small business no matter which industry you happen to work in but more so as a Sole Trader running on a daily basis and between jobs. Procrastination is like an illness to business similar to having a cold only this can stay with you longer unless you…
Forget Expensive Dolly Tracks I have learned through trial and error that getting creative film camera shots can be hard to achieve. Film style camera slides, Dollies and Crane shots can all add to the production value of your film or short form project but they can also add costs too. Forget about a crane…
If you are really charming, you may be able to get customers to offer glowing testimonials on camera. For the sake of authenticity, treat the shoot as an interview, and ask about what their experience was like when working with you or using your product. Cut one or more testimonial videos together to make a…
Use video to cover a local or industry event. This is also a great way to network offline, as it will give you an opportunity to meet new people. Capture the spirit of the event with b-roll, and combine it with interesting “on-the-street” style interviews. When you publish the video online, make sure and send…
Your audience may be interested in watching interviews with key people in your industry or staff. Set up and record interviews with people your audience may be interested in knowing more about. Let the interviewee offer his or her expertise and insights. If you are crafty, you can set these up virtually through Skype or…
Are you an expert? Prove it. Offer up tutorials, tips, and case studies to your audience. Creating a how-to video tutorial that helps your audience learn something useful is a great way to become more engaging and relevant to them. Screencasts are very helpful for explaining how to use software or specific website features, and…
Pinterest is a great site for consumers and enthusiasts to look for content. It’s mainly pictorial based and uses this to share and generate social media content. Did you know that you can also pin as its known a URL of your video onto a board within Pinterest.
12 Common Online Video Marketing Mistakes.
More businesses than ever are incorporating online video into their marketing strategies; and for good reason too. There’s a ton of statistics out there underscoring many of the potential benefits online video can bring to a business. In real-life terms, all these statistics boil down to one simple fact: people love watching videos online and,…
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