Michelin And Ginetta Launch All New ‘Junior Academy Of Media’


Ginetta and Michelin are set to unveil an exciting new initiative aimed at educating and encouraging young people to consider the breadth of careers within motorsport.


The Junior Academy of Media (JAM), powered by Michelin and Ginetta (see www.JAMedia.info), is aimed at secondary school students aged from 12 to 16 years, and is launched on 9 June at the Oulton Park round of the Michelin Ginetta GT SuperCup and Ginetta Junior Championship.


JAM has been in the planning stages since late 2012, and in recent weeks Michelin and Ginetta have embarked on a nationwide tour of schools to meet young people and tell them about the plethora of careers available in motorsport. The academy’s main focus is on careers in motorsport media, ranging from race photography, to reporting, to commentating to PR and marketing.


Over 300 students have been seen by the academy so far, with many signing up to become junior reporters and photographers on the Ginetta Junior Championship. The students’ work (written, video and photography) is posted on the new JAM website – www.JAMedia.info.



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