Think of products and services you may recommend to your customers. Would a quick video review over a product be useful to them? Do a video review on product benefits and features. Don’t just read the specs… Add your real opinion in order to make it useful. If you can, find other review sites and offer a “critics summary” of your findings as well. This can help you get in front of new audiences looking for products or services that compliment your own.
BHPhoto offers detailed reviews of the more popular products they sell. Here is a great example reviewing Manfrotto Tripods:
Excerpts from Innovative Marketing Resources