Create a simple and accessible setup that allows you to give regular updates on your business. Think of it as a video newsletter. Depending on how you do it, it could be much easier and quicker than putting together a print or email newsletter. Commit to frequent updates and be spontaneous. Don’t worry about perfect production quality. If you over-think it, it will never get done.
Here is a company news update example. It’s pretty difficult to deliver this amount of information in a single cut, but kudos to this guy for pulling it off almost flawlessly:
Excerpts from Innovative Marketing Resources