Are you an expert? Prove it. Offer up tutorials, tips, and case studies to your audience. Creating a how-to video tutorial that helps your audience learn something useful is a great way to become more engaging and relevant to them. Screencasts are very helpful for explaining how to use software or specific website features, and don’t even require a camera. Just download screencast sofware and you are on your way.
In this tutorial, Samson Inc helps customers learn how to use the Zoom H4N Recorder that they manufacture (Warning: 80′s hair rock ahead):
Excerpt courtesy of Innovative Marketing Resources