Your audience may be interested in watching interviews with key people in your industry or staff. Set up and record interviews with people your audience may be interested in knowing more about. Let the interviewee offer his or her expertise and insights. If you are crafty, you can set these up virtually through Skype or Google Plus Hangouts for group interviews remotely. This is an excellent option if you are camera-shy but still want to produce great video content.
Salesforce.com decided to interview Google CEO Eric Schmidt to quickly give his 2 cents on the Salesforce/Google deal.
Excerpt from Innovative Marketing Resources.