Use video to cover a local or industry event. This is also a great way to network offline, as it will give you an opportunity to meet new people. Capture the spirit of the event with b-roll, and combine it with interesting “on-the-street” style interviews. When you publish the video online, make sure and send it to the people who may have been present. Chances are, they will add it to their blog and you may even get a link or two.
Bearboyd Films captured the spirit of the Salon Prive supercar event and Concours D’Elegance to highlight Lexus UK’s LFA supercar.
Excerpt from Innovative Marketing Resources.