If you are really charming, you may be able to get customers to offer glowing testimonials on camera.

For the sake of authenticity, treat the shoot as an interview, and ask about what their experience was like when working with you or using your product. Cut one or more testimonial videos together to make a testimonial mashup, or publish them individually.

These will be dramatically more effective than boring plain-text testimonials.

Excerpt from Innovative Marketing Resources.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s